Provincia is where trends and styles of contemporary communication are being created and then crystallized, overdrawn in the capitals of the world. A place to sense the actual essence of Italian elegance, luxury, quality, preciousness, wearability and attention to details.
If the small municipality of Antwerp and the even smaller Gent and Brugge, in flemish Belgium, are the first stage to Parisian and high-class luxury catwalks, it is in the Italian provincia that world famous fashion stylists find true inspiration for Italian haute-couture.
Workshops and small factories specialised in crafting nowhere to be found textiles or the artisans 'bottega' tradition skills, determine details that can transform a simple silk undercoat in a high-fashion dress designed by one of the most celebrated stylists on earth.
Often finishings make the difference. A silk dress is something you can buy in almost any shop, a handmade silk dress woven with the most innovative artisans techniques, with an invisible hem, is not just a piece of clothing, is a lifestyle.
Clearly if a woman wears an accessory inspired to Pre-Roman peoples design with casual-chic hairstyle created by the local air-stylist more worried about the client than of the latest trendy and uneasy to wear hairdo, well, that's Italian elegance.
In Provincia, great artisans skills melt with the most innovative trends and techniques. To catch this unique mixture, it is vital to develop the ability to see almost imperceptible details, hidden at a first glance. Minutiae that in small towns are a family tradition issue, sometimes hundreds-years-old, and on the world's catwalks add that spice that makes Italian fashion one of the most celebrated worldwide.
Personalization and attention to details are core elements to Italian cou(l)ture.
The hands drawing the patterns, weaving the textures of Italian 'alta moda' are the ones of highly talented women able to combine strong skills with dreams. Perfect allies of true fairy tales princesses and cinderellas preparing for the grand ball. Those, among them, who had the ability and the courage to walk tall under the spotlights are the ones that represent Italian alta moda all around the globe.
Some of them opened small city workshops and provincial ateliers becoming self made enterpreneurs, others added to their skills, and to the fundamental talent, the stubborness to turn their golden dream into reality winning the race to success in the large industry.
Hands waiving and shaping the collective imagination of a country always on the move, always changing and growing, with its crisis, dramas and its revivals, its collective discouragements and the determination to keep going. The brain-drain to more generous lands and the reflow migration of migrants gone out of their villages with nothing but their cardboards suitcases filled with imagination and hunger that are going back with PhD's, stories of success and sacrifices.
The great Provincia has many of these stories and some of the most celebrated Italian excellences represent that provincial elegance that enchants the world.
©2010.2022
Special thanks to the WR community and to WP
The hands drawing the patterns, weaving the textures of Italian 'alta moda' are the ones of highly talented women able to combine strong skills with dreams. Perfect allies of true fairy tales princesses and cinderellas preparing for the grand ball. Those, among them, who had the ability and the courage to walk tall under the spotlights are the ones that represent Italian alta moda all around the globe.
Some of them opened small city workshops and provincial ateliers becoming self made enterpreneurs, others added to their skills, and to the fundamental talent, the stubborness to turn their golden dream into reality winning the race to success in the large industry.
Hands waiving and shaping the collective imagination of a country always on the move, always changing and growing, with its crisis, dramas and its revivals, its collective discouragements and the determination to keep going. The brain-drain to more generous lands and the reflow migration of migrants gone out of their villages with nothing but their cardboards suitcases filled with imagination and hunger that are going back with PhD's, stories of success and sacrifices.
The great Provincia has many of these stories and some of the most celebrated Italian excellences represent that provincial elegance that enchants the world.
©2010.2022
Special thanks to the WR community and to WP
